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Must read business book for business owners and aspiring entrepreneurs.

Get The User Friendly Manual Designed To Give You The “Unfair” Competitive Advantage!

Survival in today’s business swamp becomes increasingly more difficult with every new storefront that opens up, with every website that launches and with every new social media platform that’s trending.

As a business owner or aspiring entrepreneur, this leaves you with a clear need for a step-by-step approach to developing essential business structures and operations.

Turn failures into successes, put knowledge into action and build a thriving business that your family and peers would envy! Grab your copy of this book and devour every page as if your business, your livelihood and your success depended on it, because it just might.

Regardless of your current stage of business success, you are on this page because you know in your heart that there is MORE… More for you to achieve… More impact you could have… More profits to be made!

“The Alligator Business Solution is a practical step-by-step approach for essential business structure and operations… I highly recommend Roy’s solution to all entrepreneurs and early stage company owners.”

– Kenneth Boyda, President and CEO of Interlogix/General Electric Security, Retired.

Running a thriving business in ANY economy doesn’t have to be a struggle. You don’t have to feel the frustrations of “all work/no play” if you have the right guidance.

Apply the lessons in this book and watch your business turn into the masterpiece that you always hoped and knew it could be. It’s time to put the naysayers in their place and confidently declare that your business is a success.

Rave Reviews Keep Coming In…

What Business Owners Are Saying About The Book…

Fudge Business Is Sweet!

Blue Ridge Fudge Lady

I was eager to read this book. It feels like Roy knows me as I read the first 3 chapters about all the things I did wrong. I have a million notes. 2018 is going to be Blue Ridge Fudge’s year. Thank you Mr. Austin.

The Cornerstone of Success

Dr. David Stallings – Cornerstone Physical Therapy and Wellness

Roy was instrumental in the beginning stages of my business development. The book really taught me what to look for and how to find problems in my business numbers and what to do about it.

Great Reminder and Tool To Stay On Track

Steve Anderson – Sentry Management, Inc

The book was a very good read. Unlike other books that get too technical and cumbersome, this book was a great reminder and tool to stay on track with your business plan.

Allowed Me to Focus on One Chapter Per Day

Nikki from Savannah Blinds

What I really loved about the book was all the short chapters that allowed me to focus on one chapter per day.

Building Solid Foundations For Success

What You’ll Get When You Read

& Apply The Lessons In This Book

Develop and Implement Your Success Plan

The Alligator Business Solution Packs A Bite!

When you embark on the journey of an Entrepreneur, there are many challenges and obstacles that could show up on the way to your destination of a growing and thriving successful business. Coach Roy Austin packs in all the essentials that a business owner would need to survive in any economy.

With real life examples pulled from successful business owners who’ve already paved the way with their hard work, dedication and ingenuity, you’ll quickly find the stories, anecdotes and to-the-point action steps.

Quickly get this business owner’s manual into your hands, pull out the highlighters and pens… hold a staff meeting (even if it’s JUST you!) and take one chapter at a time to learn, implement and/or improve when your competition is too busy worrying about how they will make it through another month.


Whether it’s accounting, marketing, hiring, or any other aspect of your business, you can learn it.

Small business owners often say, “I can’t do that,” or “I can’t learn that.” If you are going to be successful in business, there are certain basics you simply have to learn whether you enjoy them or not.

Small business owners often say things like, “I’m just not good with numbers,” or “I can’t learn the financial side of business,” or “I don’t understand marketing.” Well, too bad. If you are going to succeed in business, you have to understand all aspects of your business. No excuses.

Sprinkled throughout the entire book are thought provoking and eye opening interviews with 18 business leaders who lift the veils and share their learnings, insights and even strategies that you can adopt to elevate your business performance for years to come.

Say Goodbye To The Overwhelm, Send The Uncertainties On A Sabbatical And Give The Fears Their Walking Papers!

It doesn’t take long to recognize that success in the Business Swamp requires a variety of skills, and an unwavering resolve to work on the areas you don’t know or in which you can honestly say you are weak.

The good thing is that everything you need to know CAN be learned. This book will guide you through the dark marsh and swamp with such simple and easy to follow instructions that you’ll not only survive… you’ll thrive in any niche or economy.

Jump right into the “Swamp Fundamentals” and build a solid foundation on sturdy ground and time-tested principles. Before you know it, you’ll be “Operating in the Swamp” like a pro and “Navigating the Swamp” will not only be easy, but it will be fun and filled with successes.


“You must become interested in every aspect of your business.”

– Michael Gerber

Alligators Have Kept It Simple…

3 Simple Business Survival Lessons You Can’t Afford To Miss!

Lesson #1: It’s important to prepare for success and the Alligators teach us the importance of patience and preparation before you jump into action and end up making mistakes that could cost you in many different ways.

Lesson #2: When you’ve done the necessary preparation it’s important to know the why, when and how to lunge into action. Putting the right actions in place to accelerate and maximize business growth.

Lesson #3: You’ll learn how to chomp and dominate in any market and any economy. In Business it’s common to fail more than you succeed, it’s important to celebrate and claim your winnings, make better decisions and lock in the competitive advantage.

The Alligator Business Solution is a perfect book for business owners who are ready to roll up their sleeves and get down to the business of creating success and achieving a competitive advantage over their biggest competitors.

Click The Video To Play The Book’s Teaser.

Get To Know About The Book Directly From The Author

Click The Videos To Hear More About The Alligator Business Solution

GoRead Books Exclusive Author Interview with Coach Roy Austin.
Click the video to watch Ken Dunn interviewing Coach Roy about The Alligator Business Solution. Roy explains the title of the book to readers and shares stories while giving you an overview of the book contents and what you’ll get from reading it.

Reader’s Legacy Books With Ken Interview
Tiffany Magner interviews Coach Roy to find out how business owners can use The Alligator Business Solution to get a Competitive Advantage. Roy talks about the fundamentals in business that all business owners need to understand and implement.

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