LinkedIn is a form of social media – for business. The key word here is business. Here are a couple things you can do to improve your presence on LinkedIn:
1. Put your picture in your profile – most people want to connect with a person not an occupation.
2. Have your picture done by a professional photographer. Yes, this will cost more but a professional will significantly improve your image and make you look better.
3. Your picture should be representative of your business. If you are a professional then look the part. If you business is a trade then a short sleeve collared shirt and slacks is fine, just look neat and clean. LinkedIn is NOT the place to show off the big fish you caught. Big fish are fine for Facebook but on LinkedIn we want to connect with a business person.
4. Smile in your picture. Most people want to connect, and associate with, positive happy people.